Smartphones and Politics have one thing in common in the United States – there are only two major players that dominate the market! Like Republicans and Democrats, Android and iOS are the two main options for most people. The Windows Phone may be comparable to Libertarians and Green Party supporters and the BlackBerry represents a political trend of the past. One that continues to die out quickly.
According to eMarketer, Android has a 52.0% share of the market in 2016 and iOS holds a 43.5% share. Windows, BlackBerry and Other possess 2.6%, 0.8% and 1.1% respectively. See the chart below for the full statistics from 2014-16.
Although Android Operating Systems still lead the way, iOS has gained a full percentage point of the market share in the last 2 years. We’ll see if this trend continues throughout the year after Apple recently unveiled smaller devices that they hope will snatch up Android users.
Where will the market go from here? It probably won’t change much in the next couple of years. It would take drastic change for Windows and BlackBerry to start seeing an upward trend in market share. You can count on Apple and iOS continuing to release updates that improve their Operating Systems in an attempt to dominate the market even more. At this point, it might be more realistic to see a third political party make a run sometime soon than a third smartphone OS.